Why Many CRM Implementations Fail?
I’ve been fortunate to have participated in the implementation of 60 plus successful CRM systems utilizing software (Microsoft Dynamics 365) across Financial,Government and Engineering firms. A number of those projects involved turning around a previously failed CRM implementation. Many Organisations, CRM is all about acquiring new customers, keeping your existing customers, increasing sales to existing customers and servicing the needs of those customers when they have issues with the products or services your company sells,Customer Service and Marketing since all three of these areas are focused on the same data set your current and future customers. For other companies, CRM is used as the foundation to build robust applications that address their organization’s unique needs. CRM is becoming one of the most important delivery systems for customer and company information to any workforce as they interact with current and future customers. With all the potential benefits of CRM, i